Executive Financial Insights Blog

Experienced CFOs know the best metrics to use for growth, productivity, profitability, leverage and liquidity. But which single metric is the most meaningful? In his book “Beyond Entrepreneurship 2.0,” author Jim Collins suggests there is one metric that towers above...

There is a saying that when the tide rises, all boats are lifted. When the tide recedes, beware of the underlying rocks. Revenue is like the tide. High revenue will cover up a company’s potential inefficiencies. But when revenue is lower, it can expose all sorts of...

As a CFO, one of the first things I’m asked when I walk into a room is how I begin to evaluate a company. First and foremost, I always use financial statements and financial information. However, in almost 95% of the cases, I tend to focus on the cash flow statement....

The 21 partners of the Florida CFO Group share a common thread: Every one of us has many years of experience as a chief financial officer. The true strength of our group, however, comes from our differences. We’ve served a wide range industries, and our areas of...

When I was asked to launch the Florida CFO Group brand in Orlando about two years ago, I was honored. My mind immediately went to work on strategies to raise brand awareness for our partnership in the Orlando market. As I sat in meetings with the experienced,...

Our “new normal” is unpredictability and uncertainty. Economic and market conditions can change quickly and profoundly, so entrepreneurs need to be ready to shift their focus toward initiatives that grow, optimize and protect their businesses based on changing...

Introduction to fractional CFOs Partnering with a fractional CFO service provider provides you with a trained member of staff who has a strong knowledge of the industry and with experience in using financial software and systems. A fractional CFO is an employee who's...

by Donald H Noble Senior finance leaders need to look beyond solving today's major issues or even what lies ahead in the near-term future. Instead, they need to imagine what finance could look like five years from now. The perception of finance as a risk-averse,...

As we emerge from the COVID-19 pandemic and deal with subsequent supply-chain disruptions, every business must take stock of its liquidity – and avoid misconceptions about its short-term financial position. This is particularly true of small- and mid-sized businesses...

Product pricing decisions during the post-pandemic recovery is crucial to achieving good financial results for 2021 and into 2022. The post-pandemic recovery is in full-swing and companies are trying to restock inventories following last year’s global recession, and...