Executive Financial Insights Blog

What is a CFO? CFOs are the Chief Financial Officers of a company. They report to the CEO, the founder, or the Board and are in charge of all the financial aspects of a business. The work they do is crucial for a company's success and their responsibilities include: -...

Any news watcher knows that the country is having “supply chain issues” right now, and many business owners are watching as their bottom line shrinks. So, what are a few ways to navigate these rough waters and steer your business ship through the storm? What is supply...

“Travel and change of place impart new vigor to the mind.” This quote by the Roman philosopher Seneca may explain the interesting mix of vigorous minds in The Florida CFO Group.  The combined professional journeys of our 23 partners span: 32 different states in...

Many of the brave men and women who have served in military combat are struggling with the ”invisible wounds of war.” Tragically, on average 22 veterans take their own lives by suicide each day. The Camaraderie Foundation is supporting veterans to solve this problem,...

Experienced CFOs know the best metrics to use for growth, productivity, profitability, leverage and liquidity. But which single metric is the most meaningful? In his book “Beyond Entrepreneurship 2.0,” author Jim Collins suggests there is one metric that towers above...

There is a saying that when the tide rises, all boats are lifted. When the tide recedes, beware of the underlying rocks. Revenue is like the tide. High revenue will cover up a company’s potential inefficiencies. But when revenue is lower, it can expose all sorts of...

As a CFO, one of the first things I’m asked when I walk into a room is how I begin to evaluate a company. First and foremost, I always use financial statements and financial information. However, in almost 95% of the cases, I tend to focus on the cash flow statement....

The 21 partners of the Florida CFO Group share a common thread: Every one of us has many years of experience as a chief financial officer. The true strength of our group, however, comes from our differences. We’ve served a wide range industries, and our areas of...

When I was asked to launch the Florida CFO Group brand in Orlando about two years ago, I was honored. My mind immediately went to work on strategies to raise brand awareness for our partnership in the Orlando market. As I sat in meetings with the experienced,...

Our “new normal” is unpredictability and uncertainty. Economic and market conditions can change quickly and profoundly, so entrepreneurs need to be ready to shift their focus toward initiatives that grow, optimize and protect their businesses based on changing...