Executive Financial Insights Blog

Albeit in various ways, most companies track their metrics one way or another. This may be via dashboard, flash report or KPI portal – the terminology is endless. For our purposes, we will refer to these metric tracking tools as scorecards. There is tremendous...

Strategic entrepreneurs are watching their LTV (Lifetime Value of a Customer) and CAC (Customer Acquisition Cost) numbers. Combining these two metrics into the LTV to CAC ratio creates a powerful metric. Lifetime Value of a Customer (LTV) The Lifetime Value of a...

Few would suggest that the adage that holds that gratification delayed is all the sweeter when realized applies to the Paycheck Protection Program Second Draw Loan (PPP2).  In fact, some small businesses have been forced to shutter – temporarily or permanently –...

If you are a banker, you’ll likely refer to this as the Debt Service Ratio (DSR), but for the rest of world, it’s known as the Debt Service Coverage Ratio (DSCR).  Either way, it’s the same metric. Why is it important? The ratio is primarily used by investors,...

Every successful business owner has learned that NOT having a laser focus on their top and bottom line can make or break a business. Today, as we navigate through a very uncertain and disruptive COVID environment, business owners may need to shift their focus from the...

If the SBA denies your EIDL loan application, the SBA will notify you in writing outlining the specific reasons for the denial. Any applicant whose request for a loan is declined for reasons other than size (not being a small business) has the right to submit...

When it comes to exiting, timing is everything -- and that is true in business as well as in life. Once you have established that it is the best time to sell your business and move forward into the next phase of your life, smart preparation is critically...

As we celebrate our first decade of business at Florida CFO Group, we proudly look back on the ten years we have spent providing valuable, strategic financial partnership to our clients and the rapid growth of our firm. Now, as we look forward at years to come, we are...

As I write this in mid-May, almost every Florida CFO Group client has been impacted by the economic shutdowns / slow-downs that have arisen from the COVID-19 pandemic. It is already clear that there are several learnings and ongoing challenges that each company,...

The current COVID-19 pandemic is having an unprecedented impact on our personal, financial and business lives. The Florida CFO Group serves 50 Tampa Bay / Orlando businesses – all of whom have been impacted – from temporary shut-downs and extensive work-at-home...