Ideas come from the strangest places.

A career CFO reflects on where ideas come from and how to generate them.

Intrigued by the Intricacies of Problem Solving

From the early days of my career, the workings of the human brain and the art of problem-solving have captivated my interest. Countless times, I found myself facing challenges, attempting to resolve them with a repeated approach that often fell short of success. It was during these moments of stagnation that I discovered the efficacy of stepping back and temporarily shelving the problem. This strategy, I realized, opened the door to a fresh and innovative perspective. As an ardent cyclist, I found solace and clarity during long rides, allowing my mind to untangle the complexities and conceive alternative solutions.

Pedaling Towards Creativity: The Cycling Epiphany

Cycling, for me, became more than just a physical activity; it became a conduit for creativity. On extended rides, the rhythmic motion of pedaling seemed to synchronize with the rhythm of my thoughts. As the wind whispered through the spokes and the road unfolded before me, the mental clutter dissipated. In this meditative state, I discovered a breeding ground for unconventional ideas and ingenious solutions. The open road became my thinking space, fostering an environment where problems were not just solved but transformed into opportunities.

The Power of Fresh Perspectives: Introducing the Fractional CFO

Recognizing the limitations of individual perspectives, I delved into another aspect of problem-solving – collaboration. Introducing a new player into the mix, particularly someone with a fresh perspective, has proven to be a game-changer. This is where the concept of a fractional CFO comes into play. The fractional CFO, with a wealth of experience garnered from diverse companies and industries, injects a dose of novelty into the problem-solving process. Their insights pave the way for innovative ideas and approaches that can potentially unlock new revenue streams, enhance operational efficiencies, and establish a more effective expense structure.

Unlocking Potential: The Fractional CFO Advantage

The role of a fractional CFO extends beyond traditional financial management. It becomes a catalyst for change, a bridge to unexplored territories of problem-solving. By tapping into the expertise of a seasoned professional, businesses can navigate challenges with a heightened level of strategic acumen. The fractional CFO brings not only financial proficiency but also a reservoir of experiences from varied contexts. This infusion of diversity ensures that solutions are not only effective but also tailored to the unique demands of the situation at hand.

The "Aha" Moment: Embracing Obvious Solutions

One of the most rewarding aspects of incorporating fresh perspectives into problem-solving is the eventual realization of seemingly obvious solutions. It's not uncommon to hear oneself say, "Why didn't I think of that before? It seemed so obvious." The infusion of new ideas, whether through personal introspection during a cycling excursion or through the collaboration with a fractional CFO, has the power to unveil hidden possibilities. These solutions, once obscured by the familiarity of routine approaches, suddenly emerge as clear and impactful strategies.

Conclusion: A Symphony of Solutions

In the symphony of problem-solving, diverse approaches harmonize to create a masterpiece. Whether it's the solo ride along winding roads or the collaborative effort with a fractional CFO, each note contributes to the melody of innovation. By embracing the multifaceted nature of creativity, we not only unravel complex problems but also discover the beauty of simplicity in solutions. The journey of problem-solving becomes an exhilarating ride, with every pedal stroke and collaborative exchange propelling us closer to the crescendo of success.

The Authors

Barry Brover is a distinguished Partner at the Florida CFO Group and a financial executive with a proven track record of significant accomplishments and leadership skills in a growing private or public company. Leveraging his deep financial and operational experience and knowledge of retail, wholesale and supply chain, and education technology, he is an asset to any company. Check out his LinkedIn profile at

Don Noble, a distinguished Partner at the Florida CFO Group and a technology expert, boasts an extensive background in financial leadership and advisory roles. Leveraging his wealth of experience, he collaborates with businesses to optimize their financial and technological strategies, fostering growth and resilience in the dynamic marketplace. Check out his LinkedIn profile at

Contact Us

Have questions about anything discussed in this article, or are interested in what valuable insights a CFO has for your business? Conversations are free, so do not hesitate to reach out at, and let us explain how our services could be the right fit for you.

Share this post