
The Power of a Bold Branding Idea What happens when a toaster becomes a trophy or a mascot officiates a wedding? For Florida Citrus Sports, the answer is simple: unforgettable branding success. The Pop-Tarts Bowl and Cheez-It Citrus Bowl are redefining how brands engage with audiences, proving that a “smart approach to dumb ideas” can yield powerful results.
Edible Mascots and Interactive Fan Experiences In a world of forgettable advertisements, Florida Citrus Sports partnered with Kellanova to create marketing moments that linger. From edible mascots to fans broadcasting games while sitting in a bowl of Cheez-Its, the focus on fun drives engagement. It’s proof that thinking outside the box (or the bowl) can make your brand stand out.
Business Takeaway: Collaborate with Purpose These campaigns remind us that creative ideas thrive on collaboration. Florida Citrus Sports’ partnerships worked because they aligned sponsor goals with event dynamics. Whether it's brand visibility or audience interaction, tailoring creative efforts to shared objectives makes all the difference.
What Can We Learn?
- Be bold: Don’t shy away from quirky ideas if they align with your brand.
- Collaborate smartly: The right partner amplifies your impact.
- Engage deeply: Interactive experiences create lasting impressions.
Let’s rethink how we approach branding and engage audiences with creativity and courage.
What quirky and bold branding ideas have inspired you recently? Share them with us!
If you enjoyed this post, check out my thoughts on other workplace trends and how small operational tweaks can have a big impact (https://floridacfogroup.com/blog/)
Author
Don Noble, a Partner at the Florida CFO Group and a technology expert, has an extensive background in financial leadership and advisory roles. Leveraging his wealth of experience, he collaborates with businesses to optimize their financial and technological strategies, fostering growth and resilience in a dynamic marketplace. Don is also a doctoral student studying CFO leadership. You can also visit Don’s LinkedIn Profile for more information.
Reference
Ryan Lynch (2024, December 18). “A smart approach to dumb ideas”: How Florida Citrus Sports’ toaster trophy boosts its bowl game partnerships. Orlando Business Journal. https://www.bizjournals.com/orlando/news/2024/12/18/florida-citrus-sports-poptarts-bowl-cheezit.html
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