New Brand. New Website. Same Strategic Support.

As we celebrate our first decade of business at Florida CFO Group, we proudly look back on the ten years we have spent providing valuable, strategic financial partnership to our clients and the rapid growth of our firm. Now, as we look forward at years to come, we are proud to unveil Florida CFO Group’s newly updated brand identity and website.

Our new identity, including logo, typeface, and color palette, was carefully curated in partnership with Orlando-based agency Findsome & Winmore to represent our dependability as a firm, the unique nature of the Florida economy, and our progressive growth track.

This updated logo places special emphasis on the CFO title and one of our bedrock differentiators: where other firms deploy junior-level teams to clients, everyone on our team is an actual Chief Financial Officer with extensive experience, which means every client is guaranteed a skilled financial professional. Our new website is designed to be a content hub for top executives wishing to take their businesses to the next level. It is a place for them to develop an understanding of who we are and what we can do to take them where they want to go.

“The refreshed corporate identity and website for our firm reflects the firm foundation we’ve built over the last decade, our optimism about the future, and what we stand for as a firm: helping entrepreneurs and small and medium-sized businesses elevate their businesses through the myriad of challenges and opportunities they inevitably face,” Betsy Bennett, Co-Founder and Partner of Florida CFO Group.

With nearly 20 partners on our team ready to serve new clients and expand the firm’s footprint, we are confident that our modernized look will reflect our commitment to grow, optimize, and protect the businesses we work with.

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