
Haunted by Poor Planning?
Imagine taking a vacation to escape the ordinary, only to end up in a ghost town with a drone playing paparazzi to your every move. That’s exactly what happened to Ramy Awad and friends when they ventured into the eerily abandoned town of Fossa, Italy. As they navigated strange voices and unsettling encounters, it became clear: adventures without preparation can quickly turn into ghost stories.
For business leaders, this tale offers more than shivers—it’s a cautionary reminder about strategy and adaptability.
The Allure of Bold Decisions
Just like exploring an abandoned locale, bold business decisions come with their own risks. Fossa promised an adventure, and businesses often chase big, daring opportunities. But diving in without a map (or reliable GPS) can lead to more confusion than progress.
Takeaway: Pursue ambitious goals, but don’t let excitement overshadow preparation.
When Drones Are Watching
The group’s experience of being followed by drones for days is a quirky metaphor for today's business reality: you’re always being observed. Whether it’s competitors, customers, or industry watchdogs, your every move is under scrutiny.
Takeaway: Stay proactive and ensure your actions align with your values and brand message.
Adapt and Laugh at the Spooky Stuff
The group’s ability to laugh off the chaos speaks to the importance of adaptability. Things will go wrong—it’s inevitable. The question is, how will you respond? Flexibility and humor can turn setbacks into stories worth telling.
Takeaway: Embrace challenges as opportunities for growth and innovation.
Ghost Towns and the Future of Work
As businesses navigate remote work and global uncertainty, the image of a ghost town holds a mirror to the challenges of isolation and connectivity. The key is finding ways to bring life and energy to even the quietest corners of your operations.
Author
Don Noble, a Partner at the Florida CFO Group and a technology expert, has an extensive background in financial leadership and advisory roles. Leveraging his wealth of experience, he collaborates with businesses to optimize their financial and technological strategies, fostering growth and resilience in a dynamic marketplace. Don is also a doctoral student studying CFO leadership. You can also visit Don’s LinkedIn Profile for more information.
References
Kailyn Rhone (2025, January 16). Travelers Discover Vacationing in a Ghost Town Can Be Grim. WSJ. https://www.wsj.com/lifestyle/ghost-town-travel-vacation-abandoned-paranormal-2fea46c1