When I was asked to launch the Florida CFO Group brand in Orlando about two years ago, I was honored. My mind immediately went to work on strategies to raise brand awareness for our partnership in the Orlando market.
As I sat in meetings with the experienced, high-quality CFOs who were my new partners in Tampa, I remember thinking, “If I could only figure out how to get Orlando entrepreneurs to see snippets of their business wisdom and knowledge.”
Then, I had an idea: FESN!
Yes, this sounds like ESPN – intentionally, because I’m a long-time sports fan and cable TV veteran. The idea of an “ESPN for entrepreneurs” that shares “just the highlights” of business wisdom and knowledge made sense to me. Entrepreneurs are the busiest people in the world, so let’s give them meaningful content efficiently delivered. The concept was to ask experts and entrepreneurs to condense their many years of expertise into meaningful, one-minute videos (aptly named “Meaningful Minute”).
Otherwise known as the Florida Entrepreneur Success Network, FESN was launched on February 26, 2020, at the Florida CFO Group’s Orlando launch event at the Citrus Club – right before the COVID-19 shutdown. At first, we shot videos at beautiful and iconic locations, but adopted the “work from home” approach for making videos during the lockdown.
Fast forward 18 months to today, we’ve had 70 different experts and entrepreneurs create over 270 “Meaningful Minute” videos on a wide variety of subjects, including strategy, finance, sales, marketing, human resources, technology, cybersecurity, law and leadership.
And we’re just getting started.
To watch our “Meaningful Minute” videos, visit the FESN YouTube channel.
And to keep up with what’s new on FESN, follow us on LinkedIn.