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Florida CFO Group
(877) 352-2367ASK A CFO
Florida CF Group
(877) 352-2367ASK A CFO

September 2022: John Cruickshank

A newly admitted Partner in the Florida CFO Group, John Cruickshank is an operational CFO with the proven ability to position companies for long-term growth and profitability. His career includes domestic and international public company, private equity, and family company experience. He enjoys being a strategic partner to the CEO and senior management team and utilizing his strong change management skills to achieve agreed upon objectives.

John has broad experience in manufacturing, processing, distribution, consumer products, and B2B/B2C. As a strategic partner to the CEO and board, he provides expertise in the Finance, IT, HR and Operations functions. He has “Big Four” and internal audit experience and has held board positions at several companies. He has participated in a number of successful turnaround projects resulting in the sale of the companies concerned at competitive EBITDA multiples.

John has over 30 years of experience as a CFO in a variety of companies in the USA, the UK, the Netherlands and Canada. He is a member of the Institute of Chartered Accountants of Scotland, a CPA equivalent, and attended Herriot-Watt University in Edinburgh, Scotland. He also studied at the IMD International Business School in Lausanne, Switzerland. He is a member of Financial Executives International (FEI) and the Chartered Accountants Worldwide (CAW) Network USA.

John and his wife Hanna live in Palm Harbor, Florida. They have two children David and Mariusz, who live in Lyon, France and Chicago respectively.

Visit John's Partner Page

July 2022: Deane Baron

Deane Baron has more than 20 years of financial leadership experience, including both domestic and international businesses. He has developed meaningful profitability measures and reported for business leaders to keep attention on the bottom line. For over eight years as the vice president of finance in a software business, he enabled growth from $10M to $400M in revenue. As CFO, he led the turnaround from a $20M loss to break even by emphasizing sales and manufacturing. 

Deane has raised capital for venture capital-backed, private equity-backed, and public markets companies. He has secured additional rounds of venture capital and venture debt. Under private equity ownership, he delivered on the first-year business commitments for the integration of three merged companies, which enabled the renegotiation of a $500M debt on favorable terms. In the public markets, he communicated with the SEC in completing an IPO and follow-on equity raise. He also raised capital from export credit agencies and banks for his Latin American customers.

He developed M&A and due diligence expertise in multiple transactions, including leading the sale of a $350M business segment from a public company to a private equity firm. He has also completed acquisitions for product and regional expansions. 

Deane earned an MBA from the Harvard Business School, and an engineering degree from the University of Waterloo in Canada. He was previously certified as a Certified Management Accountant (CMA) in Canada. 

Visit Deane's Partner Page

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